Press release

UBISOFT AND NASCAR ANNOUNCE COLLABORATION WITH THE CREW MOTORFEST

LAUNCHING 4TH MARCH 2026, YEAR 3 SEASON 9 SHIFTS INTO HIGH GEAR WITH NASCAR, A BRAND-NEW TRACK CREATOR, AND RC CARS ARRIVING IN MAY

LONDON, UK - 3RD MARCH 2026 - Today, Ubisoft and NASCAR released a major content update in The Crew Motorfest, highlighting a new officially licensed release. Starting tomorrow, this update will be available on Ubisoft+, PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Amazon Luna, Steam Deck, and PC through the Ubisoft Store, Epic Games Store, and Steam. In Season 9, The Crew Motorfest offers players its most exciting lineup yet: a high-powered collaboration with NASCAR, the launch of its biggest UGC feature to date, and the buzzing energy of RC cars later in May.

On 4th March, experience the ultimate blend of speed and fun with the NASCAR Motorfest Tour Playlist. Players will compete for the title of NASCAR Motorfest Tour Champion through ten select events, from qualifications to finals, powered by special gameplay features to navigate the tracks and immerse themselves in the iconic NASCAR energy. Alongside this narrative arc, celebrate the arrival of 16 authentic NASCAR vehicles that can be driven anytime, anywhere across Motorfest.

“We’re excited to bring our iconic brand to life in The Crew Motorfest,” said Mitch Rasmussen, Sr. Director, Interactive at NASCAR. “This collaboration represents another important step in our strategy to bring NASCAR into the digital spaces and places where next generation fans spend their time, giving players new ways to interact with the culture and communities they love.”
Year 3 Season 9 also brings the game’s most in-depth UGC track creator, Trackforge. With Trackforge, players can design their dream circuits using two distinct templates: Motorsports and Coaster. Whether it's precision handling, gravity-defying loops, or pure speed, Trackforge empowers players to create tracks suited to their preferred racing styles. Once developed, tracks can be published and shared with others, allowing the Motorfest community to drive together on the islands of Moloka’i and Lanai in a new, dynamic way.

On 6th May, get ready to break the rules and stretch open-world freedom to its limits with the RC Frenzy Playlist. A premium addition to Season 9, the playlist delivers pure, and sometimes, old-school fun during dedicated events as players traverse the Island on wild RC Cars. Slip through impossibly tight gaps, uncover hidden gems, and rediscover the Hawaiian archipelago from a new point of view via the playlist events but also in the open world.

Season 9 also brings other major updates to the player experience, including a new Island Playground filled with tracks of all shapes and forms, Summit Contest events where skill and style can compete against one another, and new activities dropping in the Main Stage, where participants can engage in weekly themed activities.

A total of 31 new vehicles will roll out across Season 9 including:

  • 4th March: NASCAR’s iconic Next Gen Ford Mustang Dark Horse Cup car (2024), Next Gen Chevrolet ZL1 Cup car (2025) (through the Year pass 3), and the Next Gen Toyota Camry XSE Cup car (2025) (as a shop addition).
  • 1st April: Porsche 935 Racing car (2019) (Year Pass 3)
  • 6th May: Two RC Cars, Phazr General Rally Raid (2026) and Phazr Trickshot Street Tier 1 (2026) (Year Pass 3)

For more information about The Crew Motorfest, please visit thecrewgame.com and follow us on Instagram at instagram.com/thecrewgame and on X/Twitter at twitter.com/TheCrewGame or #TheCrewMotorfest.
For the latest news on The Crew Motorfest and other Ubisoft games, please visit news.ubisoft.com. To buy, visit store.ubisoft.com.

About The Crew Motorfest
Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew Motorfest lets players fulfill the driving bucket list of their dreams in one of the most exhilarating and vibrant open worlds ever created. Motorfest is a car-culture infused festival organized in one of the world’s most breathtaking locations: O‘ahu and Maui, two of the main islands of the Hawaiian archipelago. On their own or with friends, players can explore this galvanizing tropical playground behind the wheel of hundreds of the most legendary vehicles ever built. At every corner of the island, the festival offers infinite opportunities for pure fun, all forms of driving challenges, and invites them to explore incredible landscapes: from big city streets to volcano slopes, lush rainforests, idyllic beaches… They are free to follow the roads or forge their own path!

About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. With a Ubisoft+ subscription, players can access new releases, premium editions and extra content on Day One on PC, console and cloud. For the 2024-25 fiscal year, Ubisoft generated net bookings of €1.85 billion. To learn more, please visit: www.ubisoftgroup.com.

© 2026 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X, and Facebook.