Press release

Future Nostalgia: Innovative Animated Adventure ‘Lost in Play’ Hits Switch & Steam on August 10

​​​​​​​Brand-new Trailer Makes Debut at Future Games Show

Check out the brand-new Lost in Play trailer here! https://youtu.be/3SouIxxxR4Q

Rekindle the past and relive your childhood; a time when every pathway was your playground and adventure lay around every corner, if only in your mind. Lost in Play is your ticket to times long gone - a living cartoon where imagination and a sense of curiosity are the tools of your trade. Get ready to take a step back in time on the road to wonder.

Tel Aviv, Israel - Monday 13th June 2022 Having lifted the lid on the game’s latest trailer at the Future Games Show over the weekend, Happy Juice Games can today confirm its forthcoming point-and-click puzzle adventure Lost in Play will launch on both Nintendo Switch and Steam on Wednesday 10th August, 2022.

Lost in Play is designed to take us all back to those sunny afternoons after school, when adventuring in the backyard or gallivanting around the local park dangerously encroached upon our allotted homework time. Likewise, the game’s visuals are unashamedly inspired by a mixture of modern-day cartoons kids watch today and the Saturday morning cartoons the rest of us grew up with.

The brand-new trailer showcased at the Future Games Show showcases the madcap nature of the world brother and sister Toto and Gal are thrust into, also casting an eye on the aforementioned graphical style that serves as Lost In Play’s superlative signature.

Altogether, Lost in Play is a feel-good adventure in which a brother and sister explore dreamscapes and befriend magical creatures. Wrapped up in the magic of their imagination, Toto and Gal must work together to solve puzzles and make their way back home. It’s an entirely unique retro-inspired, family-friendly 2D adventure designed to rekindle a spirit of nostalgia amongst players. 

“This is a game you and I can play in front of our kids to show them a little slice of our collective childhoods,” says Yuval Markovich, co-founder at Happy Juice Games. “That’s why we were so inspired by the spirit of the cartoons we all grew up watching, using the sense of adventure they convey to connect with the younger generation. Recapturing that magic that we tend to lose when we get older is what we set out to achieve, and we think people will enjoy finding the charm, the nostalgia, and the feel-good factor whilst they’re Lost in Play.”

Lost in Play features:

  • A mysterious animated puzzle adventure with amazing, cartoon-style visuals.
  • Magical and magnificent creatures throughout.
  • No text or dialogue - everything is communicated visually in an endearingly universal way.
  • Inspiration from TV shows such as Gravity Falls, Hilda, and Over the Garden Wall.
  • A variety of uniquely creative activities to take part in; play cards with goblins, create a dragon, and teach a sheep how to fly.
  • More than 30 unique puzzles and mini-games.

Lost in Play will launch on both Nintendo Switch and Steam on Wednesday 10th August, 2022 for $19.99/€17.99/£15.49.

For more information, please contact:

Stefano Petrullo, CEO, Renaissance PR
Telephone: +44 7828 692 315
E-mail: stefano@renaissancepr.biz

Keith Andrew, Senior Account Manager, Renaissance PR
Telephone: +44 7834 237 322
E-mail: keith@renaissancepr.biz

Content Creators:

Aaron Cooper, Head of Content Creators, Renaissance PR
Telephone: +44 7515 448940
Email: aaronc@renaissancepr.biz

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About Happy Juice Games

Happy Juice is a newly-formed studio based in Tel Aviv, focusing on quests and adventure games with high-quality graphics, animation, and game design. The studio’s debut title, Lost in Play, is an uplifting epic adventure about a brother and sister trying to find their way home as they traverse through imaginary and surreal landscapes. The studio has previously collaborated with 11Sheep on The Office Quest.

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