Bristol, United Kingdom, July 31, 2025 - Type your way to victory in the wonderfully weird world of GUG! A sandbox simulation roguelike where your imagination (and keyboard) can craft some truly bizarre battling beasties, GUG launches on Steam on August 12. Forget meticulously balanced builds and predictable runs, GUG is here to redefine rules and genre conventions…
In GUG, you don’t simply collect creatures, you generate them by typing any word or phrase and watching (sometimes in horror) as a newly-formed gug appears in front of your eyes. The words you choose dictate everything about your gugs, ranging from their grotesque appearance to their abilities and powers in combat. Every word wields powers, and even developer Martian Lawyers Club can’t predict what will be generated, so prepare to experiment and concoct some incredibly unhinged gugs!
Each run throws you into a new procedurally generated arena, ranging from lava jungles to haunted car parks. It's up to you to assemble a squad of gugs capable of dealing with... well, quite literally anything! Progression will see you unlock new modifiers, environments, and gug abilities, offering even more potential to cook up unpredictable synergies or break your entire game.
The GUGverse is shared, too, meaning that every gug you unleash into the world might just show up in someone else’s game. GUG is a growing game, so each new gug makes the game bigger and more unpredictable for everyone! You can encounter gugs made by other players, upload and share your best (or worst) creations, and join gug hunt bounties. Break the meta, break the game, or do both!
All the GUG stuff:
-
Type any word or phrase to create powerful gugs, with their appearance, behaviour, and battle style determined by your words.
-
Explore procedurally generated biomes with randomised rules and objectives, adapt and overcome!
-
Mix and match your gug squads however you wish on your path to victory or glorious failure
-
Encounter gugs made by other players and share your creations with fellow players across the GUGverse.
The pen may be stronger than the sword, but so too is the keyboard in the ludicrous world of GUG, which will be released on Steam on August 12. In the meantime, try out the game’s “ 82% Very Positive” demo today, and join the official Discord to learn the latest news, meet other players, and share your gugs with the world!
### ENDS ###
Notes to Editors
Steam: https://store.steampowered.com/app/2824790/GUG/
Website: https://martianlawyers.club/
Media Kit: http://bit.ly/3H4uGik
Media Contact: tom@biggamesmachine.com
About Martian Lawyers Club:
Martian Lawyers Club is building games that mod themselves. We're a team of game developers, designers, and researchers united by our passion to create innovative and experimental games. Using our new technology, Language-Enhanced Modification, we're developing video games that offer the freedom of choice traditionally found only in tabletop role-playing games. GUG, a roguelike creature-battler, is our first major release.