Alpharetta, Georgia USA (14 OCTOBER 2020): Video games publisher Hi-Rez Studios® and leading gaming personality, Dr Disrespect have today finalized their innovative co-promotional partnership that brought Doc’s fictional world to reality. The partnership sees the launch of new Dr Disrespect-themed game content created by Doc for Hi-Rez Studios’ recently released free-to-play online multiplayer video game Rogue Company™.
Having relaunched his hugely popular video game streaming channel on 7 August with an insider’s look at Rogue Company, a scripted yet organic conversation played out on social media between Dr Disrespect and Hi-Rez Studios. This ultimately led to Doc being challenged by the publisher to design a new map to be enjoyed by Rogue Company’s 8+ million players.
Guy Beahm, also known as Dr Disrespect, flexed his talents as a former level designer and duly created today’s exciting map, ‘The Arena.’ The playable map features a speed-friendly acceleration layout that promotes immediate combat and fast-paced wins through tightly crafted spaces that offer players multiple movement options to outplay their opponents. Hi-Rez Studios designers then added special Dr Disrespect themed content that brought his fictional headquarters, ‘The Arena’ to life. Plus, they recreated Doc in-game with a character ‘skin’ so gamers can play a lifelike replica of Dr Disrespect.
With competition for gamers’ attention within and across mediums never greater, video games publishers and influencers are always looking for ever more innovative ways to promote their content. What makes this partnership significant is the co-promotional leveraging of the profiles of Dr Disrespect, Hi-Rez Studios and Rogue Company. By establishing the conversation very publicly on social media - where the gaming community resides - and adopting the casual tone of the platforms, all parties were able to build a highly entertaining and engaging campaign, amplifying the promotion of the partnership into the wider gaming, business and entertainment spheres.
“‘The Arena’ map on Rogue Company will host the most speed, violence and momentum ever experienced in gaming”, says Dr Disrespect. “The team got out of the way and let me do what I do best, and that’s dominate - baby. This map is cranked up to 11 and we’re only halfway there. Meet me inside ‘The Arena’ and watch me get to work.”
“Partnerships need to be unique, authentic and organic”, says Trevor Williams, Vice President at Hi-Rez Studios. “As we brainstormed opportunities, Guy ‘Dr Disrespect’ Beahm became a prime target. We felt his career background and Rogue Company had a perfect synergy and creating a map together would be the most unique way to fold Dr Disrespect into our gaming world.”
Key Statistics and Information
Twitter® campaign beats: 10
Total Twitter® impressions: 6,382,864
Total Twitter® engagements: 813,034
One of gaming’s most popular personalities with 400+ million views and 6 million followers
YouTube®: youtube.com/user/DrDisRespect (3.1 million subscribers)
YouTube® channel relaunched 7 August 2020 with record-breaking 552,000 concurrent viewers
Twitter®: twitter.com/drdisrespect (2 million followers)
Instagram®: instagram.com/drdisrespect (936,000 followers)
Launched free-to-play: 1 October 2020
Players: 8+ million
Most successful launch in publisher Hi-Rez Studios’ 15 year history
Twitter®: twitter.com/RogueCompany (145,000 followers)
Facebook®: facebook.com/RogueCompanyGame (60,000 likes and followers)
Instagram®: instagram.com/roguecompanygame (63,000 followers)
YouTube®: youtube.com/RogueCompany (48,000 followers)
Rogue Company is playable for free on Nintendo Switch™, PC via Epic Games Store, PlayStation®4 and Xbox One®. To download the game and enjoy all the new Dr Disrespect content, please visit roguecompany.com.
For press assets supporting this announcement, please visit:
Watch the trailer for Dr Disrespect’s map: here
Other assets: here
For more information, or if you would like an interview with First Watch Games or Hi-Rez Studios, please contact:
Craig Stephens - Kartridge PR
If you would like an interview with Dr Disrespect, please contact:
Gabriel del Rio - GdR PR
About Dr Disrespect:
Hey! Listen here, you chubby-cheeked word-reader; this is the two-time world champ, Dr Disrespect. While my story is better read off the base of Mt. Olympus then at the end of a silly press announcement; here’s what you should know: I’m a 6’8”, mullet-wearing, mustache-rocking embodiment of violence, speed and momentum. I’m a global streaming sensation whose 6,000,000 fans congregate within the halls of my Champion’s Club to watch me dominate the competition on the world’s top first-person shooters. Game Fuel, Turtle Beach and Scuf Gaming count on me to share their brand with the planet and I’ve been anointed “Streamer of the Year” twice by the eSports Game Awards. Take a look, baby - I'm on top of the mountain, and I'm only halfway up!
About Hi-Rez Studios:
Based in Alpharetta, Georgia, Hi-Rez Studios is an industry-leading video game publisher and developer at the forefront of the games-as-a-service industry. Hi-Rez Studios’ games have been played by more than 70 million people worldwide across PC, Xbox One®, PlayStation®4, Nintendo Switch™, iOS and Android. With multiple games regularly among the Top 10 free-to-play games on Steam, Hi-Rez Studios is one of the few Western developers to have successfully launched multiple, multi-platform games-as-a-service titles to a large audience. Having won multiple awards and accolades for innovation and technology, Hi-Rez Studios has also been recognised for its company culture, leadership and diversity as an employer. More information about Hi-Rez Studios can be found at: www.hirezstudios.com.
About Rogue Company
Rogue Company is a free-to-play multiplayer shooter with crossplay and cross-progression across all major platforms: Nintendo Switch, PlayStation 4, Xbox One, and PC on the Epic Games Store. Rogue Company mercenaries are indispensable to solving the world’s deadliest and most challenging missions. Group up with friends and dominate the competition in various PVP game modes in iconic locations. For more information visit www.roguecompany.com.