Dubai, UAE — January 29, 2026 — Playgama, a rising force in the web gaming infrastructure space, today announced the launch of Playgama Ad, a specialized advertising solution for the web gaming ecosystem, engineered to maximize revenue while maintaining a precise equilibrium between ad load, session length and player UX.
It was successfully tested by industry players like Pocket Heaven Games and Play-Games.com, and is now moving into open beta phase, allowing to onboard more html5 game developers, publishers and portals looking to growthhack their monetization.
Recognized for its “master-key” Playgama Bridge SDK and a proprietary PaaS for web game distribution, with this launch Playgama expands its product stack and dives deeper into the AdTech space, leveraging internal expertise in high-frequency testing and yield optimization across diverse geographies.
Playgama Ad provides web game developers and gaming portal operators with a high-yield, scalable monetization solution beyond traditional ad networks. It is designed as a complementary monetization layer that can be used as a primary solution or a fallback, without locking partners into exclusive agreements.
Key features of Playgama Ad:-
Unified format support: comprehensive coverage of both in-game (pre-roll, mid-roll, rewarded video) and portal-based formats (interstitials and various display banner sizes).
-
AI-driven ad frequency logic designed to balance monetization and engagement.
-
For gaming portals and game developers with more than one game: fallback cross-promotion to capture incremental value from unsold inventory.
-
A fast rollout enabled by a lightweight SDK integration, without the need for manual ad setup or ongoing optimization on the partner side.
-
Granular customization: partners can maintain brand integrity with customizable ad loaders, logos, and flexible controls over ad categories to prevent churn.
-
Dedicated analytics dashboard that delivers granular performance metrics and timely visibility into key KPIs, without reliance on manual reports.
Naghi Stefan, Co-founder of Play-Games.com: "Playgama Ad integrated smoothly with our setup, and the collaboration with their technical team allowed for custom modifications that aligned perfectly with our portal. The lack of exclusivity is a major benefit, this flexibility allows us to test what works best for our revenue without restrictions, while their transparent, easy-to-read dashboard provides the granular daily insights we need to monitor performance effectively."
Valeria Svistunova, Head of Monetization at Playgama: "We’ve spent the last year stress-testing our advertising logic across our own partner network to find the balance between monetization and player retention. Now we are opening up a solution that handles the heavy lifting of ad tech—frequency capping, pricing optimization and multi-format delivery—so developers and portals can focus on building great player experiences while ensuring every impression is fully leveraged.”
Dmitry Kachmar, Founder at Playgama: “The web gaming renaissance is being held back by a high level of fragmentation and a lack of sophisticated, gaming-first ad tech. We are launching Playgama Ad to empower the entire ecosystem: providing ad networks with higher-quality demand while ensuring developers and platforms maximize their earnings.
Developers, game studios, gaming portals and potential partners interested in integrating Playgama Ad can apply for the program via playgama.com/adv.
- ENDS -
About Playgama
Playgama is the nexus of the web gaming market that interconnects developers, platforms, advertisers and players. The company develops a stack of tools and services used by 3500+ developers, including its own distribution and monetization platform, open source SDK reaching 450M+ players, QA tool, advertising solutions and more. Founded in 2023, Playgama has raised $3M in venture funding in 2024. In 2025, it was recognized as a finalist at the Pocketgamer Mobile Games Awards and MENA Games Industry Awards, and a winner at the Game Dev Heroes awards.
About Play-Games.com
Play-Games.com is a leading destination for free, instant-access browser games, serving a diverse global community of players. The platform features an extensive library of titles from both indie and established developers, emphasizing a "Less Ads, More Play" philosophy. Through its unique reward system, the site fosters a highly engaged ecosystem, providing a premium environment for both gamers and creators.