NEWS BLAST: MY.GAMES will hold a Creative Jam for video ad creatives, using the gaming brand’s mobile title Hustle Castle as the subject. The best videos will win $6,500 each and the competition is open from July 14 to September 30, 2021.
“One in five ads in the mobile ad sector promotes a video game*. Ads for games have always been original, bold and creative - a real showcase for talent and they have tended to set the tone for ever-changing preferences of the audience. At MY.GAMES we believe there’s untapped talent out there waiting to be found - even amongst those who’ve never before had an outlet for their creativity before. Maybe our Creative Jam could be a first step for a budding filmmaker!” said Elena Grigoryan, Director of Marketing and Advertising at MY.GAMES.
The team at MY.GAMES will test all selected ad creatives on Facebook over one month. The winning videos will be determined based on the best Creo Success Score**. The results will be published on the official website of the MY.GAMES Creative Jam in October, 2021, so each participant will be able to see their results.
The four videos with the highest Creo Success Score will be determined as winners of the MY.GAMES Creative Jam.
A fifth winner will be selected by the Creative Jam’s jury panel - made up of key personnel from MY.GAMES and Google.
All five winners will receive $6,500.
*Source: SocialPeta agency
**Creo Success Score is calculated using the formula: Ret 2d (day 2 retention) х CTR (Click-through Rate) х CR (conversion to Store installs).
About Hustle Castle
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MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more.
Stefano Petrullo – Renaissance PR
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